Xiaomi Plans to Set Up Shop in Bangalore to Make India-Specific Phones
After seeing tremendous
market potential for itself in the neighboring land, Chinese smartphone
maker, Xiaomi is planning an R&D center in India. The company has
seen phenomenal opening of its innings in India with its one of kind
phones falling short of supply for the massive demand.
The R&D center will primarily focus
on customizing the devices for the Indian consumers. The company said
that they intend to have a team of engineers, designers and product
managers who will build features that are specific to the needs of the
Indian population.
The company is still a beginner in the
smartphone game by market standards, but it was confident of its
audacious product. The company took on the climb and has made it onto
the list of the most appreciated products in the market. Its mid-segment
priced products are capable of taking on the flagships. The company has
made its mark in the markets of Singapore, Malaysia, and the
Philippines and is now planning to wreak havoc in the markets of
Indonesia, Thailand, Russia, Turkey, Brazil and Mexico.
Xiaomi claims the specific hardware requirements for Indian market caused the low supply of the Mi3
One of the major reasons cited for the
R&D center is the heterogeneous network requirements of India. This
country has different hardware and antenna calibrations which require
physical calibration in the devices meant for the country. It was this
reason that the phones meant for markets of China and Taiwan couldn’t be
directed to India thereby leading to a shortage of products.
Apart from this, the company is planning
on setting up its own consumer call centre to answer the queries of the
consumers. Currently, the consumer support has been outsourced, and
even the company runs on a bare minimum workforce in India under Head of
Operations, Manu Jain.
This development shows the seriousness
of the Indian market, in Xiaomi’s scheme of things. The company plans to
prioritize both India and China as just catering to these two markets
would be immensely profitable considering the massive population. The
company will release its LTE enabled MI4 in India probably by December
end. So if you want to have the full Xiaomi experience, there might be a
job waiting for you in Xiaomi’s upcoming Banglore facility.
No comments:
Post a Comment