Xiaomi Sells 20,000 Mi 3 Units in 2.4 Seconds: Mixed Reactions Online

by NDTV Correspondent, August 12, 2014

 

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With 20,000 units sold in 2.4 seconds, the Xiaomi Mi 3 is clearly still in heavy demand for people looking to buy an Android phone in India, despite the waves of Twitter rage that follow each flash sale the company holds. Go to the company's official Facebook page and you see angry comments after each post about the sales, as people tried, but were unable to buy the phone.

(Also see: Flipkart and Xiaomi Could Have Avoided the Backlash With OnePlus One-Like Invites)

Tuesday's sale was no different - despite the larger number of handsets available, there are many angry comments on the Facebook page, and on Twitter. At the same time though, the massive hype that Xiaomi has been able to build through the method of flash sales also seems to be paying off - after the first couple of sales, people were mostly angry, but by now, people have heard about how difficult it is to buy the phone, and come away feeling a sense of accomplishment - over having paid money to buy a phone!
You know that the hype has gotten crazy when people start to use hashtags like #LifeAchievementUnlocked, and write "feeling accomplished" in public tweets about buying a phone.